Key Takeaways
- TikTok ads cost between $4.20 and $9.00 per 1,000 impressions for In-Feed ads
- New advertisers can get 50% match on first 14 days of ad spend, up to $100 credit
- Minimum campaign spend is $500, with $50 daily at campaign level
- Premium formats like TopView start at $50,000 per day
TikTok Advertising Costs Explained
TikTok advertising uses multiple pricing models, each suited for different campaign objectives and business goals.
| Pricing Model | Cost Range | Minimum Bid |
|---|---|---|
| CPM (Cost Per 1,000 Impressions) | $4.20 to $9.00 | $0.50 per 1,000 impressions |
| CPC (Cost Per Click) | $0.17 to $1.00 | $0.02 to $0.10 |
| CPV (Cost Per Video View) | $0.01 to $0.15 | $0.01 per view |
| oCPM (Optimized CPM) | $4 to $8 | No explicit minimum |
CPM - Brand Awareness
Ranges from $4.20 to $9.00 for In-Feed ads, making it ideal for brand awareness campaigns. The overall CPM average sits between $3.20 and $10 depending on targeting, audience, and competition.
CPC - Traffic & Conversions
Typically costs between $0.17 and $1.00, perfect for driving website traffic and conversions. Minimum bid estimates start as low as $0.02 to $0.10 per click.
CPV - Video Engagement
Charges approximately $0.01 to $0.15 per view, counted when users watch your video for at least two seconds. Starting bids begin around $0.01 per view.
oCPM - Optimized Delivery
Averages $4 to $8 per 1,000 optimized impressions, with TikTok's algorithm automatically optimizing delivery toward your desired action.
Minimum Budget Requirements
TikTok enforces specific spending thresholds to ensure campaigns gather enough data for algorithmic optimization.
These minimums apply to standard advertising formats like In-Feed ads and Spark ads.
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TikTok Ad Formats and Their Costs
Different ad formats come with vastly different price points based on visibility and placement.
In-Feed Ads
The most budget-friendly option. These native-style video ads appear directly in users' For You Page, blending seamlessly with organic content.
Spark Ads
Cost similarly to In-Feed ads but deliver better engagement because they boost existing TikTok content, making them appear more authentic.
TopView Ads PREMIUM
Command premium pricing, capturing immediate attention when users open the app with full-screen video format.
Brand Takeovers PREMIUM
Offering full-screen exclusivity for maximum visibility. One advertiser per day, per region.
Branded Hashtag Challenges PREMIUM
Designed for brands building community engagement and viral momentum with user-generated content campaigns.
How to Get Free TikTok Ad Credits
New TikTok advertisers can access several promotional offers to reduce initial costs and test campaigns affordably.
Spend $200, Get $200
Doubles your budget for new advertisers
This offer helps reach more audiences without spending too much upfront. Perfect for testing your first campaigns.
Claim OfferSpend $500, Get $500
Double your investment immediately
Provides $500 extra TikTok ad credits when you spend $500. Use AI-powered optimization and trending challenges to boost results.
Redeem CouponTiered Cashback Offers
Up to $6,000 in credits
Extend up to $6,000 in credits depending on spend. Example: spending $10,000 gets you $6,000 in additional credit.
Activate Discount$100 AMEX Credit
For US advertisers only
Available for US advertisers who register via American Express promotion, spend $50 within 28 days, and meet eligibility criteria.
Claim $100 AMEXWhen to Use TikTok Ads for Maximum ROI
Timing matters when you're trying to make every dollar count on TikTok advertising.
Black Friday and Cyber Monday
Delivers peak consumer intent, making it the perfect time to scale with coupons and promotional credits.
Product Launches
Benefit from using first-time coupons during your product drop or soft launch phase to maximize reach.
Trend Windows
Offer massive opportunities when there's a viral trend relevant to your niche. Jump in and advertise while the trend is hot to maximize engagement.
Holiday Season (Q4)
Sees sales surge in November and December, so ad credits go a long way during this period. Plan early!
Pro Tip
TikTok's algorithm rewards creative, native-looking content. Don't overthink production—just be relatable and scroll-stopping.
TikTok Ads vs Facebook and Google
Many businesses wonder if TikTok ad credits offer more value than Meta or Google promotional codes.
TikTok ads are still relatively cheap, and the audience is highly engaged. A small spend on TikTok can go much further than the same amount on Facebook or YouTube.
| Platform | Average CPM | Engagement Rate | Creativity Focus |
|---|---|---|---|
| TikTok | $0.50 to $2.00 | Very High | High (Video Focused) |
| $2.00 to $10.00 | Moderate | Image and Video | |
| $1.00 to $7.00 | Low | Text and Display |
Average CPM Comparison: TikTok vs Competitors
With a TikTok coupon, your effective CPM becomes even lower, especially during your first campaigns, giving you a significant competitive advantage.
Alternative Ways to Save on TikTok Ads
If you missed a promotional coupon, don't worry. Several other methods can help you save money on TikTok advertising.
Creator Partnerships
Join Shopify Collabs or TikTok Creator Marketplace—these programs sometimes offer free credit to encourage brand-creator partnerships.
TikTok Pixel
Use the TikTok Pixel to track and retarget for better results, reducing wasted ad spend by focusing on warm audiences.
Test Spark Ads
Boost organic creator videos instead of creating your own high-cost ads. More authentic, better engagement.
Attend Conferences
Affiliate marketing conferences like Affiliate World often feature TikTok reps sharing ad credit vouchers and exclusive offers.
Is TikTok Advertising Worth the Cost?
TikTok ads deliver strong value compared to established platforms like Facebook and Google.
The average CPM on TikTok ranges from $0.50 to $2.00 during promotional periods, significantly lower than Facebook's $2.00 to $10.00 range.
With 72% of companies increasing their TikTok marketing budgets in 2025, the platform offers serious growth potential before costs climb higher.
Starting small with In-Feed ads at $10 daily allows you to test creative approaches, identify winning content, and scale profitably once you understand what resonates with your audience.
Start Your TikTok Advertising Journey Today
Get up to $6,000 in free ad credits and launch campaigns that convert. Start small, test fast, and scale what works.